中国日报 2021/11/05 17:20
近日,2022北京冬奥会徽章的发布让不少人眼前一亮,部分限量徽章被迅速抢空,许多网友也称这次冬奥周边的审美非常在线。
Beijing 2022 Winter Olympics souvenirs have attracted attention from collectors around the world. The mascot pin has received notable praise for its exquisite design which reached a "record" aesthetic level. Some limited editions, such as a series of four inspired by ancient Chinese myths, quickly sold out.
2022北京冬奥会徽章的首次“出圈”是在东京奥运会:体操平衡木决赛上,中国姑娘唐茜靖在完成比赛后对着镜头展示了一枚2022北京冬奥会徽章。
据中新网,唐茜靖后来透露,这枚徽章并不是提前准备好的,但当时一摸兜发现它在,就情不自禁地展示了出来,“希望大家能一起来到北京冬奥会,一起见证盛事。”
现代创意与传统文化的碰撞
奥运徽章是奥林匹克运动不可或缺的一部分,方寸之间生动传播着奥林匹克文化。
据悉,本次冬奥官方推出的徽章集传统文化和现代创意之大成,十几个系列的主题包括倒计时徽章、雪韵北京、上古神话、四大发明、传统体育等,兼具颜值和内涵。
Unlike some controversial style designs for other sport games or galas in the country, the coming Winter Olympics pins combine traditional Chinese culture and modern aesthetics.
▌独具匠心的倒计时系列
此次冬奥在徽章设计上大下功夫,其中倒计时系列可谓独具匠心。
People think the style of the countdown souvenir pin collection is unique and romantic.
倒计时200天的这一枚,徽章个位数字“0”的正面是樱花图案,水平翻转后变成雪花,精妙的设计中也预示着东京奥运会过后便是北京冬奥会。
As for the 200-day countdown pin, the pattern features sakura on the front and a snowflake on the reverse side, demonstrating how the Beijing 2022 Winter Olympics will follow the Tokyo 2020 Summer Olympics.
从1000天到0天,集齐全部倒计时徽章就可解锁一个圆满的造型,也激发了爱好者的收集欲望。
If collectors get all pins in the countdown series, they can piece them together in a shape of a big “0”, indicating the countdown is over and kicking off the winter games.
▌传统文化与现代设计的碰撞
不仅如此,上古神话主题的徽章更是将中国传统文化中的神话故事融入设计元素,选取女娲补天、夸父追日、大禹治水、嫦娥奔月的形象,限量发行2022枚,展现中国神话独特的文化魅力和民族特性。
Moreover, the series of ancient myth pins has embedded Chinese fairy tales into the design, vividly showing the images of Nuwa patching the sky and Kuafu chasing the sun. Only 2,022 of each myth were produced.
除此之外,芙蓉花下蹴鞠、山茶花下冰嬉的图景也活灵活现得展现在一枚枚小小的徽章上。
这些画风复古的徽章造型出自古代名画,比如冰嬉的造型就来源于《冰嬉图》,而蹴鞠的原型则是明代的《仕女图》。
Other pin patterns include traditional games, for instance the ancient Chinese ball game, cuju. Ice play, an old sport in North China, is also displayed on a single pin. The vintage style of the pattern harkens back to ancient paintings of the Ming and Qing Dynasties.
而八仙过海主题,八仙整组放在一起可以组合成一个卷轴。
每一个分开之后,可以看到八仙们各自都在进行一项运动。钢架雪车的蓝采和、花样滑冰的何仙姑、单板滑雪的吕洞宾等等。
此外,豌豆黄、铜锅涮肉、冰糖葫芦等代表北京的美食也成为北京冬奥徽章设计的元素。还有一系列展示老北京冰上娱乐的徽章,讲述东道主北京的故事。
As the host of the 2022 Games, Beijing has told its own stories to the world through these colorful pins, designed to welcome to athletes and audiences around the world.
网友:全部长在我的审美上
有网友看到后表示,以为福娃是巅峰,没想到冬奥纪念品这么惊喜,美感和纪念意义并重!
这些中国人的浪漫,融进了北京冬奥会的徽章里。
记者:赵伊梦
编辑:陈月华 李金昳